At 777at, the privacy and security of your personal information is treated as a matter of the highest importance. This Privacy Policy explains in plain terms what data we collect from you, why we collect it, how we use it, and the rights you hold over your own information as a player on our platform.
This Privacy Policy ("Policy") applies to all users of the 777at platform, accessible at 777at.org, including players who have registered an account, players who browse the platform without registering, and any person who contacts 777at customer support. By accessing or using 777at, you acknowledge that you have read this Policy and consent to the data practices described herein. If you do not agree with any part of this Policy, you must discontinue use of the platform immediately.
777at is an internationally licensed online gaming and sports betting platform operating at 777at.org. The platform offers cricket betting, live casino games, slot titles, and fishing games, with all transactions processed in Pakistani Rupees (PKR) via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, and Mastercard.
For the purposes of this Privacy Policy, 777at acts as the data controller in respect of personal data collected from players and visitors through the 777at platform. As data controller, 777at determines the purposes for which and the means by which your personal data is processed.
Any questions relating to 777at's data practices may be directed to our customer support team at the contact details provided in Section 14 of this Policy.
777at collects personal data that is necessary to provide you with a safe, compliant, and personalised gaming experience. The categories of personal data we collect are set out below:
| Category | Examples | Collected At |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC / passport number, gender | Registration, KYC verification |
| Contact Data | Email address, mobile number, city / province of residence | Registration, account settings |
| Financial Data | JazzCash / EasyPaisa account numbers, bank account details, transaction history, PKR deposit and withdrawal records | Deposit / withdrawal processing |
| Gaming Activity Data | Wager history, game session durations, cricket bets, slot spins, fishing game activity, bonus redemptions | Ongoing platform use |
| Technical Data | IP address, device type, browser version, operating system, login timestamps | Automatic collection on access |
| Communication Data | Live chat transcripts, support ticket content, email correspondence, feedback submissions | Customer support interactions |
| Verification Documents | Copies of CNIC, passport, proof of address, payment method ownership documents | KYC / AML compliance checks |
Note on Sensitive Data: 777at does not intentionally collect special categories of sensitive personal data (such as health information, religious beliefs, or biometric data) except where strictly required by applicable law or regulatory compliance obligations. Identity document scans collected for KYC purposes are handled with the highest level of security and are retained only for the period required by law.
777at collects personal data through the following methods:
777at processes your personal data for the following specific purposes:
777at processes your personal data on one or more of the following legal bases:
777at does not sell your personal data to third parties. Your data may be shared only in the following limited circumstances, and only to the extent necessary for the stated purpose:
All third parties engaged by 777at to process personal data on our behalf are required to do so under written data processing agreements that obligate them to maintain the confidentiality and security of your data and to process it only in accordance with our instructions.
777at operates as an internationally licensed platform. Some of the third-party service providers we engage — including KYC providers, game content suppliers, and cloud infrastructure partners — may be located or operate servers outside Pakistan. Where personal data is transferred internationally, 777at ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that required under the applicable data protection framework.
Safeguards used by 777at for international data transfers include contractual clauses requiring recipient parties to apply data protection standards consistent with international best practice, as well as technical controls such as data encryption in transit and at rest.
777at uses cookies and similar tracking technologies (including local storage, session tokens, and device fingerprinting) to operate and improve the platform. The types of cookies used on 777at are:
Cookie Control: You may manage non-essential cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the 777at platform. Strictly necessary cookies cannot be disabled as they are required for the secure operation of your account.
777at retains personal data only for as long as is necessary to fulfil the purposes set out in this Privacy Policy, or as required by applicable law and regulatory obligations. The following retention periods apply as a general guide:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration and identity data | Duration of account + 5 years post-closure | Legal / regulatory obligation |
| Financial transaction records | 7 years from transaction date | AML and tax compliance |
| KYC verification documents | 5 years from account closure | Regulatory requirement |
| Gaming activity logs | 3 years from account closure | Licence obligation / dispute resolution |
| Customer support communications | 3 years from last interaction | Legitimate interest / legal claims |
| Marketing consent records | Until consent withdrawn + 1 year | Consent / legal compliance |
| Technical / security logs | 12 months from creation | Security and fraud prevention |
At the end of the applicable retention period, personal data is securely deleted or anonymised. Where data must be retained for legal or regulatory reasons beyond the standard retention period, it will be stored in a restricted-access environment and processed only for the purpose of meeting that obligation.
As a user of the 777at platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact 777at support using the details provided in Section 14.
777at will respond to all verified data rights requests within 30 days of receipt. In cases of complexity or high volume, this period may be extended by a further 60 days, and you will be notified accordingly.
777at implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:
Your Responsibility: While 777at takes all reasonable steps to secure your data, the security of your 777at Login credentials remains your personal responsibility. Use a strong, unique password, do not share your login details with anyone, and contact 777at support immediately if you suspect your account has been compromised.
Age Restriction: The 777at platform is strictly restricted to individuals aged 21 years and over. 777at does not knowingly collect personal data from any person under the age of 21. Age verification is a mandatory step in the 777at registration and KYC process.
If 777at identifies or has reasonable grounds to believe that personal data has been collected from an individual under 21 years of age, that account will be immediately suspended, all associated data will be reviewed, and any balance held in the account will be subject to investigation before any return of funds is considered. Any operator or person found to have facilitated underage access to the platform will be reported to the relevant authorities.
Parents and guardians in Pakistan who are concerned that a minor in their household may be attempting to access online gambling platforms are encouraged to utilise parental control software and to contact 777at support to report any such concern.
777at reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, platform features, or data processing practices. The effective date at the top of this Policy indicates when the current version was last updated.
Where a material change is made to this Privacy Policy — particularly any change that significantly affects how 777at uses your personal data or your rights in relation to that data — 777at will notify registered players via the email address on record or via a prominent notice on the platform following 777at Login. Continued use of the 777at platform after the effective date of any amendment constitutes acceptance of the revised Policy.
We encourage you to review this Privacy Policy periodically. The most current version is always available at 777at.org/privacy-policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or 777at's data practices — including requests to exercise your data rights under Section 10 — please contact the 777at customer support team. Our support staff are available during Pakistan Standard Time (PST) business hours.
Email: [email protected]
Response time: Within 1–3 business days (PST hours)
For data rights requests, please include "Data Rights Request" in your subject line and provide your registered account email and a description of your request so we can verify your identity and process it efficiently.
Six core privacy and security commitments that every 777at player benefits from — by design, not as an afterthought.
Every interaction on 777at — from your first visit to your 777at Login session and every PKR transaction — is protected by SSL/TLS encryption. Your data travels between your device and our servers in a form that cannot be read by anyone else.
777at does not sell, rent, or trade your personal data to third-party advertisers or data brokers under any circumstances. The only parties who ever receive your data are those directly involved in operating your account — payment processors, KYC providers, and our licensed game suppliers.
You hold the right to access, correct, restrict, port, or request deletion of your personal data at any time. 777at responds to all verified data rights requests within 30 days, in line with our internationally recognised licence obligations.
Financial data associated with your JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, and Mastercard transactions is processed under strict security controls and shared only with the relevant payment processor for settlement purposes. 777at does not store full card numbers on its servers.
777at does not keep your data indefinitely. Clear retention periods apply to every category of personal data — and once those periods expire, your data is securely deleted or anonymised. We hold data only for as long as the law or our licence requires.
777at's platform security is subject to regular independent penetration testing and security audits. Our infrastructure is monitored around the clock for anomalies and intrusion attempts, and our data breach response procedures are tested and maintained at all times.
Your data is safe, your PKR payments are secure, and your privacy is protected under our internationally recognised gaming licence. Join Pakistan's premier online casino and sports betting platform — cricket betting, live casino, 500+ slots, and fishing games await.
🔒 777at is strictly for players aged 21 and over. Gambling involves financial risk — please play responsibly. If gambling is negatively affecting you or someone you know, visit our Responsible Gaming page for support tools and resources.